The cryptocurrency charity company LIFElabs will be one of the sponsors of Sky Sports British Masters golf competition, which will be held October 11-14. This means that LIFElabs will be the first blockchain start-up to support the main golf tournament along with leading companies such as Adidas, TaylorMade and Ladbrokes.
At competitions, a startup will organize the competition for getting into the hole on the first attempt. The player who wins the game will receive a prize of £ 10,000. Prize money will be converted from tokens to GBP and supplemented with a donation from LIFElabs to support cancer research in the UK.
Our company has revealed a desire to cooperate with a prestigious tournament, as it is an undeniable brand in the world of golf. In this way, we want to make a real contribution to the lives of people, both in the UK and around the world, said Luke Chittock, Executive Director of LIFElabs.
The partnership also serves as clear evidence of growing cooperation between cryptocurrency and sports organizations. Earlier this year, the famous football club Liverpool became the official partner of foreign exchange in TigerWit based on the blockchain. The industry also saw major football clubs launching their cryptocurrencies for a variety of purposes, ranging from crowdfunding to distribution of bonuses among fans.